About Us

BLUECALADY | Open the trend and release surprises

Core business and IP operation

BLUECALADY is an emerging trend toy brand, focusing on the design, development and sales of trendy toys, blind boxes and plush toys. We are committed to creating IP characters with emotional connections and artistic styles, and through storytelling and serialized product presentation methods, we bring a trendy toy experience that is both collectible and companionable to every consumer.

BLUECALADY actively explores emerging artists and illustrators around the world, and has successively launched a number of its own IP series, including [Luka Cat Universe], [Pudding Rabbit Dream Diary], [Night Planet] and other character images. We encourage original content and cross-border joint cooperation, and strive to make every product a carrier of trendy culture and personality expression.

Channel layout and international expansion

BLUECALADY is rapidly deploying the global market and building a diversified sales network covering offline trendy toy stores, robot vending machines, e-commerce platforms and social media platforms. At present, online sales services have been launched in mainland China, Southeast Asia and some European and American markets, and plans to enter more overseas trendy toy markets and cultural and creative IP exhibitions in 2025.

In the future, we will continue to expand offline stores and vending terminals, accelerate cooperation with more art spaces and lifestyle collection stores, and enhance brand accessibility and experience.

Market performance and brand influence

Since the establishment of the brand, BLUECALADY has quickly attracted the attention of Generation Z and trendy toy collectors with its unique aesthetic positioning and surprise design. The [Pudding Rabbit Blind Box Series] launched in 2024 was sold out within 3 hours of its launch, and was listed on the "Annual Popular Toy List" of many trendy platforms.

Our user community is constantly expanding, social media discussions are heating up, and some limited series have high collection value in the secondary market. BLUECALADY is gradually growing into a new generation of trendy toy field vane.

Brand concept and cultural promotion

BLUECALADY adheres to the brand concept of "opening trends and releasing surprises", and is committed to expressing personality, connecting emotions and conveying beauty through toys. We not only create products, but also hope to build a trendy cultural platform that resonates with the younger generation.

By regularly holding IP exhibitions, artist signing sessions, joint releases and online community operations, BLUECALADY continues to promote the popularization of trendy toy culture, giving each product more imagination and emotional warmth.